RADIANCE

Project Description

Complete branding and environmental branding for RADIANCE, the newest addition to the nightlife scene in Amman, Jordan. The clients came to me with their vision and concept revolving around 3D mapping and projection, so I carried that out into the brand by using a geometric structure and 3D wireframe approach. I also wanted the posters and marketing material to be animated and highly engaging as visuals. For the environmental branding, I wanted to keep things simple and strongly lit with high contrast so they can pop out of the darkness while maintaining the main focus and entertainment experience on the music and supporting visuals. Photography and videography by Murad Abaza, in-video VJ work by Andrei Visuals.

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